The 3 Types of SEO and How to Excel with Website SEO Today There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and […]
Understand searcher intent and use it to boost SEO rankings Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. Search engines exist to provide users with results that are relevant to the search […]
Maximizing your online presence By Beth Bryant There’s a saying that goes something like this: “If you’re not doing business online, you’re not doing business.” These days, every company needs to be doing business online and I’m not talking about just “having” a website. I’ve encountered businesses who believe that “if I build it, they […]
New G5 Intelligent Marketing Cloud Delivers 2.5x Improvement in Marketing Conversions for Real. Business Wire (press release) G5’s approach is to ensure that all marketing data across digital advertising, search engine optimization, web, mobile, reputation and social are integrated into one data hub across the entire platform. In this manner, both historical and real-time data […]
You Have to Improve UX by Listening to the User Brands, the stakes for the best user experience (UX) are higher than ever. More than half of your customers will leave your website if their experiences are not aligned with their expectations, regardless of how topnotch your products or services are. Simply put, with so […]
WordPress Dominates the CMS Space According to technology survey firm W3Techs, the content management platform (sometimes referred to as experience management) now powers upwards of 30 percent of websites – a 5 percent increase in the past two and a half years. That’s a significant increase in the past few years and it indicates not […]
SMX West 2018 SEO and SEM March 13-15, 2018 San Jose Convention Center Register now https://marketinglandevents.com/smx/west/rates/ SMX West provide valuable educational and networking experiences. Search engine optimization (SEO) is an indisputable cornerstone of online marketing, but the shape and scope of SEO have evolved tremendously over recent years. Gone are the days of keyword-stuffed copy […]
Mobile traffic Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but, more so today, that the sites will also […]
SEO – Search Engine Optimization / SEM Google Adwords Pay Per Click and Social Media Paid Ads on Facebook, LinkedIn and more SEO Monthly payment Plans (please pick one of the following best fits your budget and work needs on your website SEO): $1,500 per month for 60 hours of work monthly $999 per month […]
Make Website SEO (Mobile) Friendly Best Practices We are in the year 2018 living in a mobile world. Google has begun the switch to a mobile-first index — which means Google will rank your website based on your mobile content. Good mobile navigation makes it easy for user to find what they need. Design for […]