Free SEO Tools
https://www.alexa.com/siteinfo
https://search.google.com/test/mobile-friendly?utm_source=wmc-blog&utm_medium=referral&utm_campaign=blog-nav
https://developers.google.com/speed/pagespeed/insights/
https://moz.com/local/search
https://moz.com/free-seo-tools
https://keywordtool.io/
https://majestic.com/
https://moz.com/researchtools/ose/
https://www.quicksprout.com/
https://www.similarweb.com/ check same site / keywords
https://www.webpagetest.org
http://www.searchengineguide.com/seo-tools.html