March 13-15, 2018
San Jose Convention Center

Register  now https://marketinglandevents.com/smx/west/rates/

SMX West provide valuable educational and networking experiences.

Search engine optimization (SEO) is an indisputable cornerstone of online marketing, but the shape and scope of SEO have evolved tremendously over recent years. Gone are the days of keyword-stuffed copy and a coveted place among 10 blue links. Successful content must be optimized for a vast array of mediums, including video, apps, and voice search. Mobile is more important than ever. Structured markup, JavaScript… it’s a massive landscape, and just when you get your footing, it changes.

You understand the importance of an optimized web presence. You’re serious about staying fresh on the latest SEO tactics and how to implement them. That’s why you should attend SMX West.

March 13-15, 2018 in San Jose, CA for three full days of SEM and PPC sessions specifically designed for search marketers like you. Leave confident of your ability to leverage new formats for your search advertising campaigns. Major players, including Google AdWords and Bing Ads, will be there to share firsthand advice on exactly what they’re looking for when it comes to outstanding ad campaigns.

We know that employing fresh SEM tactics is just a single ingredient for success. Having quality, digestible data that provides deeper insights into your paid search performance only reinforces your continued investment. That’s why SMX West will feature a full-day track dedicated to conversions, data, and analytics – areas crucial to proving the value of your search marketing efforts.

Together, we will dive deep into the areas of search marketing that matter most to you and your bottom line.
Our expert in-house and agency speakers will teach you how to:

• Automate campaign management

• Make the most of video advertising

• Develop multi-channel attribution models that move the needle

• Maximize and measure performance on the Google Display Network

• Create compelling ads that resonate with your end-users

• Integrate dynamic ad formats into your campaigns

… and much, much more.

Check out some of the specific SEM and analytics sessions in store:

• Must-Have Reports For Search Advertisers

• Understanding Offline Targeting And Attribution

• Competitive Research For SEM

• Faster & Smarter: Moving From Manual to Automated SEM Campaign Management

• Advanced Audience Targeting & Management Tactics

• How To Maximize & Measure Performance On The Google Display Network

• B2B SEM: Meeting Specific Challenges With Really Smart Tactics

Check out all the SEM and Analytics sessions below.