The 3 Types of SEO and How to Excel with Website SEO Today
By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.
In this post, we’ll review each type of SEO and how they are important to your overall marketing strategy. Plus, we’ll show you different types of SEO tools that can help you improve your performance in each category.
On-page SEO relates to the content on your website.
It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this checklist for writing) help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.
This type of SEO includes:
- Keyword research: Finding the best keywords to target on a page of content
- Content creation: Publishing high-quality content focused on target keywords
- Keyword optimization: Using the target keyword in all the right places and using good meta tag SEO.
Technical SEO relates to non-content elements of your website.
It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.
The types of SEO included in this category relate to:
- Site speed
- Site architecture
- Structured data
Off-page SEO techniques help strengthen the influence and relationship your website has with other websites.
It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.
Most off-site SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable .
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